Google will now show restaurant menu including prices tag in search

Google says it is working to show menu of a restaurant, complete with the prices, on the first page of the Google search when a web user looks for information on a restaurant
NEW DELHI: Google says it is working to show menu of a restaurant, complete with the prices, on the first page of the Google search when a web user looks for information on a restaurant. The company believes it will help web users make a more informed decision before they reserve a table for dinner or lunch.
"Next time you're planning a brunch or a date night, check to make sure the menu has something to satisfy everyone in your group, without having to browse through several restaurants' websites. Just search Google to show you the menu for the eatery you're considering and you can see it right on the top of your search page—complete with tabs for different parts of the menu (like appetizers, brunch or dinner) and, often, prices—before you make your reservation," the company noted in a post made on Google+.
It added that currently the feature was only available in the US.
In the last few years, Google has significantly tweaked its search page to show more and more information to web users. Earlier, Google had rolled out a feature called information graph. This feature uses snippets of information from websites like Wikipedia and IMDB to give users a concise summary on the topic, person, film and place etc they are searching for.
The tweaking is part of Google's attempt to provide answers instead of web links in response to search queries. Amit Singhal, senior vice-president who looked after Search at Google, had earlier told TOI that he wanted a smarter search engine.
"When Google started, the idea was to index information and find keywords. Now it is about knowledge. But knowledge is a big fuzzy word. Computers find it difficult to understand context. In 2010, we acquired Metaweb, which worked on building large collaborative knowledge base. Internally, we have a number of solutions to improve search results. One of them is Knowledge Graph, comprising information about millions of interconnected entities and their characteristics. With Knowledge Graph we are moving to away from (search) strings to things," he said.
Currently, it is not clear how Google is acquiring the data that powers its menu feature. Also, the data is not always correct.
SearchEngineLand, a website that extensively tracks Google, found that menu showed for Jones, a restaurant in Philadelphia in the US, was not entirely right. "For the record, Google actually seems to be getting the details wrong. In looking at the Jones website, this (the menu showed at Google page) looks like their 'all day' menu, (and) not the brunch menu (the web user) searched for," noted the website.Click here to download all